Mixed techniques animation

🎥 Animated Music Video

COMPANY

La Lupa Records

ROLE

Director / 2D-3D Animator / 3D Modeler / Script / Art Direction

EXPERTISE

Hybrid Animation / Urban Environment Design / Visual Storytelling

YEAR

2021

Description

This animated music video serves as an artistic exploration of the emotions and experiences during the pandemic. Set in the iconic intersection of Colón and General Paz in Córdoba, Argentina, it combines 2D and 3D animation techniques to depict a deserted and silent city, reflecting feelings of isolation and the search for hope amidst uncertainty.

Key Features

  • Sculptural Design: Detailed recreation of an iconic urban intersection, capturing the city's essence during a historic moment.

  • Avatar Integration: Animated characters personify human emotions and experiences in a desolate urban context.

  • Motion-Ready Clothing: Animated elements respond to movement and environment, adding realism and dynamism to the scene.

  • Narrative Styling: Every visual element was carefully selected to contribute to the overarching narrative, creating an immersive experience.

Process

  • Research & Planning: Conducted detailed studies of the architecture and ambiance of Colón and General Paz to accurately recreate the urban environment in 3D.

  • Design & Prototyping: Developed sketches and preliminary animations to establish the video's tone and aesthetic, integrating 2D elements to add emotional depth.

  • Development & Implementation: Utilized modeling and animation software to build the 3D cityscape and animate scenes, blending techniques to achieve a cohesive and emotive visual narrative.

Background

This project emerged from a need to express and process collective emotions during the pandemic. Through animation, it aimed to capture the essence of a unique historical moment, using art as a medium for reflection and human connection.

Solution

The music video offers a powerful visual representation of the pandemic experience, using animation to convey complex and universal emotions. The fusion of 2D and 3D techniques enables rich and nuanced artistic expression, resonating emotionally with the audience.

Creative Impact

  • Audience Engagement: The video was well-received on digital platforms, sparking discussions about the use of art and animation to process collective experiences.

  • Creative Recognition: The work stood out for its innovative approach to representing the pandemic, being shared and discussed within art and animation communities.

  • Expanding Reach: This project solidified a methodology that merges traditional and digital techniques, opening new opportunities for future visual storytelling projects.

Results

  • 🎥 Strong emotional impact and audience resonance during the pandemic

  • 🌀 Recognized for its unique blend of 2D and 3D animation

  • 📢 Shared across digital art communities, sparking new collaborations

  • 💡 Served as a creative foundation for future narrative projects

Final Summary

This animated music video stands as a poignant reflection of the pandemic's impact, capturing the desolation and introspection experienced during that period. By blending 2D and 3D animation techniques, and meticulously modeling the iconic intersection of Colón and General Paz in Córdoba, Argentina, the piece offers a visual narrative that resonates with universal themes of isolation and hope.

The hybrid animation approach not only showcases technical prowess but also enhances the storytelling, creating a compelling and immersive experience. This project exemplifies how animation can serve as a powerful medium for conveying complex emotions and narratives, particularly in times of global crisis.